In January 2001, Katharina Schaus ventured into self-employment by founding it fits - Organic Textile Partner. From the beginning, the consulting company focused on the goal of "sustainability" and supervised social ecological and future-oriented projects, which were once still a niche topic. The aim was always to ensure that social, ecological and economic aspects fit together in economic activity - in line with the motto "it fits". However, sustainability objectives have changed dramatically over the past 20 years. Today, sustainability is a factor that determines success and a social, political, and environmental necessity. it fits was therefore part of a sustainable movement at an early stage and shaped its portfolio through certification consulting and knowledge transfer.