Global Standard gGmbH has commissioned it fits to organize and conduct a GOTS roundtable. The theme of the workshop is "Advertise and communicate with GOTS" and the aim is to inform and discuss about consumer communication and communication with GOTS. it fits moderates the workshop and contributes the following input: Requirements for a correct GOTS labelling according to the Labelling Guide with labelling examples and exercises. Instruments to support GOTS communication and strategies/methods for better consumer education will be developed and discussed.